THIS WEEK'S CLASS

Due to my absence this Wednesday, I am setting you a task to do as a piece of independent learning.

Last week we looked at the coke advert in detail and you came up with some excellent answers and started to use the media language.

This week I would like you to look at a different advert - two print ads for the same brand.

LOOK CLOSELY AT THE PRINT ADVERT AND ANALYSE IT.

Ensure that you are using media language:
representation, target audience, institution
denotation, connotation, mise en scene, logo, slogan, trademark, brand, direct address

Think deeply about why the logo is the way it is and how the product is shown. Think carefully about what message the brand is offering us and why.

SECURITY!

Due to our internet security policy we have to make some changes to the blog and who we allow to read it. Please could you change your security settings for your own blogs in the following way.

Go to SETTINGS - PERMISSIONS and change the READERS to ONLY PEOPLE I INVITE.

The add me to that: tholloway (at the usual Brentford school email address)

You may also add each other but no one from outside of the class.

THIS IS IMPORTANT AND SHOULD BE DONE IMMEDIATELY.

COKE ADVERT

Write up your analysis using the terminology we learnt in the lesson.

Aim for 250-400 words.

REMEMBER - your focus of attention is how the product is represented to the audience and what messages are being conveyed to the audience through the advert. Try to use media language including shot sizes, design.

ASSIGNMENT 2A AND 2B

We are beginning to look at our next assignment which is the cross media study.

We are going to look at advertising using across two media forms, moving image and print and we will also look at other forms including augmented reality.

Here are links to work which was done last year.

WED 2ND NOV

Here is the full presentation for yesterday.

The second half is about coming up with ideas for an advertising campaign.

To work on this please read the brief by going to the competition page of the blog and clicking on the Be Creative link.

Look at the examples of work from last year.
Think about ideas and come prepared to share them next week. If you can create a short storyboard/moodboard which explores some of the ideas you think might work.

Yr9 Aut2 L1

ASSIGNMENT 1 Survey