THIS WEEK'S CLASS

Due to my absence this Wednesday, I am setting you a task to do as a piece of independent learning.

Last week we looked at the coke advert in detail and you came up with some excellent answers and started to use the media language.

This week I would like you to look at a different advert - two print ads for the same brand.

LOOK CLOSELY AT THE PRINT ADVERT AND ANALYSE IT.

Ensure that you are using media language:
representation, target audience, institution
denotation, connotation, mise en scene, logo, slogan, trademark, brand, direct address

Think deeply about why the logo is the way it is and how the product is shown. Think carefully about what message the brand is offering us and why.